How Much to Pay a Model for a Photoshoot in the UK?
How Much Do You Charge A Model To Shoot in The UK?
For a fashion shoot, an e-commerce shot, or even a portfolio of art, one of the first things to think about is whether to pay the model or not. This article dives into what influences UK model rates so you can take this advice to the next level and prepare for a competitive and equitable budget.
Why Model Rates Matter: Let’s get to know about model rates.
Using the right model can improve your shoot so that your vision is perfected. Yet poor or unspecific budgeting can cause everything from waste to failure to find talent. If you know how much to pay a model, then you can strike a good balance between quality and price.
What Are the Impacts of Model Rates in the UK?
1. Experience Level
Intermediate Models: Typically around £50–£150 per day. These are perfect for portfolio shoots or low-budget work.
Midrange Models: Usually between £200–£400 a day. They have shot different shoots and might have an established portfolio.
Models/Professionals: For high-profile/commercial campaigns expect rates of £500 a day and possibly multiples of thousands for the best talent.
2. Type of Photoshoot
e-commerce: Prices typically £200–£500 per day based on volume.
High-End: You can expect to spend over £1,000 for editorial/luxury campaigns.
Creative/Portfolio Shoots: Shoots conducted as a team can have lower rates or even TFP deals.
3. Location and Duration
London urban shoots tend to be more expensive because demand is greater.
Half-day charges (4 hours) typically run at 60–70% of full-day charges.
4. Agency vs. Freelance Models
Agent Systems: Agents take a commission (20–30%) which increases rates. But you gain credibility and faster booking.
Freelance Models: Typically more adaptive and affordable, but must be checked carefully.
Example Model Rates Table
Experience Level
Half-Day Rate
Full-Day Rate
Beginner
£50–£80
£100–£150
Intermediate
£120–£200
£200–£400
Professional
£250–£600
£500+
Additional Costs to Consider
1. Travel and Accommodation
You may have to cover travel and, if needed, lodging for shoots that take place outside the model’s home.
2. Usage Rights
Talk about what the images will be used for. The licensing fees are generally added to the base model rate for commercial campaigns.
3. Wardrobe and Styling
Explain if the model will have to bring specific outfits, or if a stylist will provide them. This will influence fees if further preparation is needed.
How to Negotiate Model Rates
: Keep things clear about your project timeline, location, and where the images are going to be used.
Provide Reward: If it’s a less expensive shoot, consider providing quality photos to put in the model’s portfolio or for reference in a book.
Use Expertise: Prove your qualifications and earn their respect. Calvin Chinthaka, a London-based fashion photographer specialising in high-fashion and creative shoots, points out that models are more flexible when they are working with experienced designers.
FAQs
Q: Can I hire a model by the hour?
A: Yes, most models pay per hour, generally between £25–£100, depending on experience.
Q: Where can I find models in the UK?
A: Think about reliable agencies or platforms such as Models.com, Instagram, and Model Mayhem. Networking at industry conferences also works.
Q: How can I reduce the cost of a model?
A: Partner with beginner models or sign TFP contracts to mutually build portfolios.
Getting the right price for a UK photoshoot model is dependent on your project, your budget and the experience of the model. – Searching for the right rates and being open with negotiations can ensure that you hire the right person to execute your dream.
Need Expert Advice?
So contact Calvin Chinthaka, London Fashion photographer, for professional photography advice and guidance on what you need.
